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Winning at Selling Your Home


Every home has its own story to tell. It’s not only the walls that make up the home, but also the life it offers. Illuminating what that lifestyle could be brings your home to reality and allows prospective buyers to imagine themselves creating memories there. This commands the right marketing strategy along with direct exposure to a target market of qualified buyers. When someone connects to the story about your home, that emotional connection is expressed by the buyer’s willingness to pay a higher sales price. This, of course, earns the seller of the home a greater profit.


The majority of homebuyers prefer a home that looks new or has recently been remodeled. Experience shows that buyers will pay a premium of as much as 5-7% for a home that is upgraded and move-in ready. With every property we list, we will provide an upgrades analysis to determine what updates will maximize the value of the home. Once we agree on a plan, our team of property preparation specialists will get to work to make the process simple and hassle-free.


The goal when presenting your home to market is to create a WOW moment for a prospective buyer — from their first glimpse of the property online to the moment they first walk through your door. To ensure a stellar first impression, our team of experts includes professional photographers, videographers, and stagers who make your property show like a model home. Through professionally produced video and twilight photography, we present your property in its very best light, increasing its ranking on real estate search engines and creating more engagement with buyers. You only get one chance to make a good first impression and we make it memorable.


Most Realtors® use an old-fashioned pricing model called a CMA (Comparative Market Analysis) when pricing a home that can cause a property to sell for up to 11% LESS than it should. Our Strategic Pricing model includes a pre-appraisal along with additional economic indicators that have proven to influence buyers to reach for the highest price, driving final sales prices up for our clients as much as 8%.


Once your home is prepared and priced for the market, it’s time to promote your home to buyers and their agents. Fellows Luxury Group is a Certified Luxury Home Marketing Specialist, and our extensive marketing plan includes local marketing, national marketing, international marketing, and social media campaigns. By addressing these 4 audiences, we can double or triple the number of online views of your home’s listing when compared to only posting on the MLS and Zillow. This layered approach, coupled with an immediate response on every inquiry from our expert agents, maximizes exposure to buyers and helps drives the final sales price up.


Negotiation is the single most important variable to help maximize the equity in the sale of your home once offers come in. A skilled negotiator can easily swing the final value 2% or more. Every agent on our team is a Certified Negotiation Expert who’s been trained in the same negotiation methods taught at Harvard Law. Our collaborative negotiation tactics have proven to increase sales prices as much as 5%.

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